Good design can make a difference

Written By Carl Pullein
Now I usually buy Seoul Milk at W1,300 (KRW) per half litre. But today, while I was buying my lunch at Paris Baguette, I bought this carton of milk simply because the design of the carton was, in my humble opinion wonderfully simple. However, I paid…

Now I usually buy Seoul Milk at W1,300 (KRW) per half litre. But today, while I was buying my lunch at Paris Baguette, I bought this carton of milk simply because the design of the carton was, in my humble opinion wonderfully simple. However, I paid W1,650 (KRW)
So although a well designed product is more expensive, it proves that there is some appeal for good design.
Or is it just that I am stupid !!!

Carl Pullein
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