Saatchi and Saatchi's work for the UK's Conservative Party - wonderful simplicity

This week it was announced that the advertising agency Saatchi and Saatchi were being employed by the Conservative Party for the forthcoming election.
These guys are good. I love their simplicity the use of a single image and the catchy headline.

Above is the original 1979 election poster used by the Conservatives - Again designed by Saatchi and Saatchi.